The Reading Eagle Consults ParenteBeard Partner Merle Dunkelberger on Company Name Changes
September 18, 2022

The Reading Eagle consulted ParenteBeard Partner Merle Dunkelberger on the actions a company should take to preserve their identity after a merger or brand change.

Mr. Dunkelberger emphasized the importance of continuity for customers and individual relationships.

With over 34 years of experience as a tax accountant, Mr. Dunkelberger is the firm’s Central Pennsylvania and Maryland tax practice leader.

His insights and more tips on maintaining customer relationships after a rebrand are available in Reading Eagle.