Beyond the Numbers
Breaking Out of Your Comfort Zone
October 14, 2013
If you had told me two years ago that ParenteBeard would be using Twitter as a way to educate and connect our team members with current and prospective clients, I likely wouldn’t have believed you. When Twitter burst onto the scene, I’ll be honest, I didn’t see the potential or use for an accounting firm. Slowly but surely, though, that changed. I found myself in conversations with team members who would mention news items – about tax audit, no less! – from their Twitter feed. Clients would send me links to industry news and trade features that no longer came just from the NYT.com or WSJ.com but were exclusive to @nytimes and @WSJ.
I realize now that my initial feeling about ParenteBeard not needing to have a place in the “Twitterverse” was rooted in the fact that I just wasn’t comfortable with what it was or how to use it. For a time, I let my personal hesitation about Twitter and the fear of breaking out of my comfort zone keep the firm from using this important engagement tool. But I knew I couldn’t let the firm be held back because I didn’t have a full mastery of re-tweets, at replies and hashtags (#StillSlightlyConfused). Sometimes, you just have to dive into the deep end of the pool.
Today, I’m thrilled that ParenteBeard took the important step to be on Twitter. We recently hosted our first TweetChat with Bob Gray, a partner based in Dallas, TX, who spent an hour answering questions from across the country about forensic accounting. It was incredible to see questions come from students, professionals and even companies seeking advice. And what made it so gratifying for me, as I followed the chat from @RJCiaruffoli, was the fact that our team was so invigorated by this company first – a first we may not have had if I hadn’t broken out of my comfort zone.
How have you broken out of your comfort zone and how has it made an impact? Hearing about the many ways – both big and small – that people challenge themselves to be better can inspire all of us to do something we never thought we would do.
If you decide to take the leap on Twitter, please feel free to follow @ParenteBeard. Thanks for stopping by.